How to Build a Successful Social Media Marketing Plan

Do you wish you had a better plan for your social media marketing initiatives? Looking for tips to help you succeed? In this article, you’ll discover how to choose, pursue, and track your progress for four important social media marketing goals. How to Identify the Right Goals for Your Business What works for one business […]

This post How to Build a Successful Social Media Marketing Plan first appeared on .
– Your Guide to the Social Media Jungle

Source: http://www.socialmediaexaminer.com/how-to-build-successful-social-media-marketing-plan/

How to Repurpose Content for Your Blog and Beyond: A Plan for Creators

Do you struggle with publishing to your marketing channels on a regular basis? Looking for a way to streamline the process? In this article, you’ll discover how to use one content idea to produce video, audio, and blog posts that build a loyal and engaged fan base. Why Maintain a Blog, Podcast, and Video Channel? […]

This post How to Repurpose Content for Your Blog and Beyond: A Plan for Creators first appeared on .
– Your Guide to the Social Media Jungle

Source: http://www.socialmediaexaminer.com/how-to-repurpose-content-for-blog-and-beyond-plan-for-creators/

How to Engage Millennials on Facebook and Instagram

Are you trying to reach the 18- to 34-year-old part of your customer base? Are Facebook and Instagram two of your main social platforms? In this article, you’ll discover which Facebook and Instagram features will help you reach and engage with Millennials on social media. Understand Millennial Preferences To connect with your Millennial audience more […]

This post How to Engage Millennials on Facebook and Instagram first appeared on .
– Your Guide to the Social Media Jungle

Source: http://www.socialmediaexaminer.com/how-to-engage-millennials-on-facebook-and-instagram/

Instagram Location Stories and Hashtag Stories: What Marketers Need to Know

Want to get your Instagram stories seen by more people? Wondering how location tags and hashtags can improve your performance? These Instagram features allow you to add clickable hashtags and location stickers to your stories. In this article, you’ll discover how to add clickable location stickers and hashtags to your Instagram stories. Why Location Stickers Are […]

This post Instagram Location Stories and Hashtag Stories: What Marketers Need to Know first appeared on .
– Your Guide to the Social Media Jungle

Source: http://www.socialmediaexaminer.com/instagram-location-stories-and-hashtag-stories-what-marketers-need-to-know/

Facebook Live Audio, Apple Announcements, and Facebook Photo Album Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Facebook Live Audio with Joel Comm, Apple announcements with Jeff Sieh, […]

This post Facebook Live Audio, Apple Announcements, and Facebook Photo Album Updates first appeared on .
– Your Guide to the Social Media Jungle

Source: http://www.socialmediaexaminer.com/facebook-live-audio-apple-announcements-and-facebook-photo-album-updates/

Facebook Video Retargeting for Live Video and Beyond

Do you post videos on Facebook? Have you tried retargeting your live and uploaded videos? To explore techniques for retargeting your videos, I interview Amanda Bond. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover […]

This post Facebook Video Retargeting for Live Video and Beyond first appeared on .
– Your Guide to the Social Media Jungle

Source: http://www.socialmediaexaminer.com/facebook-video-retargeting-for-live-video-and-beyond-amanda-bond/

Why your Google Analytics data is probably wrong – and how you can fix it

Guess what – most Google Analytics setups are broken. People are reporting results using data that’s wrong. Organisations are changing things on their website based on the wrong information.

What can be done about it? Plenty.

Here’s the thing: Google Analytics is an amazing tool, but it won’t work ‘out of the box’. Yes, you can add its code to your website and start seeing data coming in straightaway (although it runs up to 24 hours behind). However, there’s plenty you need to do before you start making decisions based on your data.

You might think ‘I don’t really use Google Analytics, so I’ll get round to fixing it another time’. Of course, the best time to fix your data is when you launch your website. But the second-best time is after reading this article. Don’t put it off, because you can’t fix historical data, so you’ll miss out on any insight that you might need further down the line. Perhaps when you hire an agency for marketing, SEO, conversion optimisation, or UX.

Here’s how:

Google Analytics basics

1) Check you have GA code in the right place.
You’d be surprised at how many setups get this wrong. Put it just before the closing </head> in your header, and make sure it’s on all the pages you want to gather data for. To find your code, right-click on one of your website pages, select ‘View page source’ and then search (CTRL+F) for ‘UA-‘ (without the quotation marks).
search box
And make sure it only appears once – duplicate codes will distort your data. Not sure if you’ve got it on all your pages? Use this: http://www.gachecker.com/.

2) Audit who has access.
If you’ve taken over an agency account, it may have had plenty of users granted access over the years. Go to Account > User Management. Delete people who are no longer at your organisation.
shows analytics fields

3) Set the correct timezone
Google Analytics will record data based on the hour/time of the day. So if you want to find out whether your prospects convert better in the morning or afternoon, you need to be looking at the right time. Go to View > View settings:

shows time

Getting cleaner data

4) Keep a live backup.
Create a duplicate view of your data, just in case something goes wrong with your configurations. That way you always have something to refer back to. Use one view for doing all the things that will change and streamline your data. For example, adding filters, goals, events. Keep another view of your data, where nothing is touched. This is your raw data. If you want to be really cautious, set up a third view, just for tests. Click View > Create new view:
showing field to search for data

5) Filter out visits from people who aren’t part of your target audience
This is one of the most common reasons for screwed up data. You may have employees, web developers, SEOs – all clicking around your site, viewing pages, and messing up your reports. You can manually filter out hits from a user’s IP address, but an easier and quicker way is to get your team to add an ‘opt-out’ add-on to their browsers. Use Google’s official extension: https://tools.google.com/dlpage/gaoptout

6) Exclude hits from all known bots
The curse of Google Analytics. The sad news is, you can never completely eliminate bots from your data. As fast as Google works to filter out the little critters, new ones appear. So do what you can. Head to View > View Settings, and tick the ‘Bot Filtering’ box:
tick box
It’s also worth knowing how to recognise a bot when it pops up in your data. At least then you can exclude them from your reports. Tell-tale signs include:
– new user
– 100% bounce rate
– Average time on page= 0 seconds

Getting better data

7) Avoiding duplicates
Sometimes Google Analytics records one page twice, such as with and without the trailing slash. For example www.chiefnation/blogs and www.chiefnation.com/blogs/. You can fix this via your htaccess file, or by using a plugin (if you’re using WordPress). However, if you prefer to steer clear of website development/coding, here’s how to group those URLs together using Google Analytics filters. Go to View > Filters > Add Filter. Add the characters (known as regex) to the fields as below:

list of filters

8) Dealing with dynamic URLs
Imagine you use a marketing platform such as HubSpot. You want to email out an account-based marketing report to 10,000 of your subscribers. Within the newsletter you’ve included a link to your blog section (www.chiefnation.com/blog). When you send that email out, HubSpot will automatically add tracking code to the end of the URL (everything from the question mark onwards), unique to each recipient. Below is an edited example of what you’ll see:

long urls

If 500 recipients click on the link, Google Analytics will record 500 different URLs, even though they point to the same page. This makes your reporting look very messy, very quickly. Stop this happening by excluding URL parameters. Go to View > View Settings and then enter the relevant codes in the ‘Exclude URL Query Parameters’ box. For HubSpot you need to add the codes below:

exclude box

9) Check where your data is coming from
Any website that has your Google Analytics tracking code installed will send data to your account. So check your GA code isn’t accidentally pasted on any clone sites, such as your staging, dev or test sites. Do this by going to Audience > Technology > Network. Then click on Hostname as the Primary Dimension:

spreadsheet

You’ll see all the websites which are using your tracking ID. Here are the top 10 in Chief Nation’s report:

list of names

Ok, so no test websites show up, great. But hang on, why has Fox News (#7) got Chief Nation’s tracking ID? The answer is… it hasn’t. This is an example of fake – ‘ghost’ – visits. They’re spammers who use the names of real companies and websites to appear legitimate. The URLs at #1, #2, #4 and #8 are all genuine. The rest need to be removed.

The best way to stop this from happening is by adding a filter so that Google Analytics only accepts data from the hostnames you know are related to your website. Go to Filters > Create New Filter > Custom. Then under Filter Field, choose Hostname and in the Filter Pattern field type in each one of the ‘legitimate’ hostnames.

Separate each hostname by | so the example above gives you http://www.chiefnation.com|email.chiefnation.com|content.chiefnation.com|email.chiefwineofficer.com

And finally

10) Avoid looking at averages
What happened when Bill Gates walked into a bar? Everyone became a millionaire… on average. When you review your Google Analytics data, always look beyond the average figures.

Take bounce rate as an example. You might want people to spend more time exploring your website, so you decide to reduce your website’s bounce rate. But hang on a minute. Most ‘contact us’ pages have high bounce rates. People view the page, see the contact details, and then leave the website.

Instead, look at specific pages where you want people to spend more time, such as product pages. Then drill down. For example, you might find that a page has a high bounce rate – but only from iPhone 6 users. That’s where you start fixing things. Going beyond the averages is the only way you’ll really know what’s going on across your website. That, and making sure you can trust your data.

The post Why your Google Analytics data is probably wrong – and how you can fix it appeared first on Chief Nation.

Source: http://www.chiefnation.com/blog/fix-google-analytics-data/

How to Build a Social Media Marketing Funnel for Bloggers

Are you using your blog for business? Wondering how to combine blog posts with social media content to move people through the sales cycle? In this article, you’ll discover how to use blog posts to create social media content at every stage of your marketing funnel. #1: Define Your Marketing Goal Creating a social media […]

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– Your Guide to the Social Media Jungle

Source: http://www.socialmediaexaminer.com/how-to-build-social-media-marketing-funnel-for-bloggers/

How to Protect Your Blog Content From Copyright Infringement

Want to protect your blog content from being stolen? Wondering how to respond when your blog content is scraped? As a blogger, you put hours into creating original content. Having it stolen can be frustrating and upsetting. In this article, you’ll discover four steps to legally safeguard your blog content from copyright infringement, including what […]

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– Your Guide to the Social Media Jungle

Source: http://www.socialmediaexaminer.com/how-to-protect-blog-content-from-copyright-infringement/

3 Ways to Add Facebook Live to Your Marketing Strategy

Want to use Facebook Live for more exposure? Looking for ideas to help you broadcast more often? In this article, you’ll discover three creative ways to use Facebook Live. #1: Join Forces With an Influencer in Your Field Co-marketing is one of a marketer’s strongest tools. By teaming up with another company or influencer, you […]

This post 3 Ways to Add Facebook Live to Your Marketing Strategy first appeared on .
– Your Guide to the Social Media Jungle

Source: http://www.socialmediaexaminer.com/3-ways-to-add-facebook-live-to-marketing-strategy/