Want to lower the cost per conversion of your Facebook ads? Wondering how to serve the right ad to the right audience? In this article, you’ll discover a six-step plan to test, analyze, and optimize Facebook ads, as well as the audience segments you target. Let Facebook Split Test Multiple Ad Variations When you run […]

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Source: http://www.socialmediaexaminer.com/facebook-ads-how-to-split-test/

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